Business and the Optometrist

As a business are you constantly monitoring the optometrist’s conversion, their sales per order, rechecks/waste and quality test time? When the sales are not meeting targets are you questioning the Optometrists as to why this may be? Are you telling them to sell high index lenses and MAR coating in the testing room on a daily and weekly basis?

Now let me ask you does anxiety, boredom, frustration on top of a thorough clinical examination motivate an optometrist to perform 20 great eye exams a day and sell products in the most enthusiastic manner?

Have you considered ways to motivate your optometrist, train them on their selling techniques without compromising their clinical position, praise the optometrist when they do achieve target, make them feel valued as an individual so they WANT to give something back to THE COMPANY.

Your key player in the optometric practice is the optometrist, get them on side and you’ll be surprised at the difference it makes.

The importance of coaching is being recognised worldwide and was even addressed in Optometry Today in the September 2010 edition.

"Failures do what is tension relieving,while winners do what is goal achieving".

Dennis Waitley